New Balance collaborating with Premier League club Liverpool revealed 2018-19 away kit for the new season. The new kit showed up with a new color of purple. The last time when purple is applied to away shirt can date back to 2012-13 season. The reapplied color is refreshing and well accepted by both players and fans, which may be an alternative option of the later design to the traditional home shirt.
Matching with the predominant purple, the color of orange is an important part of the new jersey. All marks, such as the New Balance logo and crest, are dyed with orange in order to pay homage to the well-received orange shirt, the second away jersey of last season.
Kenny McCallum, general manager of New Balance football, said, ”We are glad to launch the fire new kit for Liverpool Football Club. Our closed cooperation with the club enables us to endow the shirt with impressive visual effect and high performance. I really hope this Liverpool shirt will bring luck to the team to secure amazing achievement in next season.”
The purple shirt works with the shorts and socks in the same color to construct an integrated image of the whole kit. As the Virgil van Dijk, the center back of the Reds, said, he and his teammates are equipped with the best kit. They feel encouraged when battling in this kit in front of the ebullient fans.
Virgil van Dijk is a Dutch professional footballer who plays as a center back for Premier League club Liverpool and captains the Dutch national team. He began his career with Groningen and then moved to Celtic in 2013. In the Celtic period, he won the Scottish Premiership and was named in the PFA Scotland Team of the Year in both of his seasons, also winning the Scottish League Cup in the latter. He joined Liverpool in January 2018 for £75 million, a world record transfer fee for a defender. Van Dijk was involved in reaching the 2018 UEFA Champions League Final during his first spring at Liverpool. Van Dijk made his international debut for the Netherlands in 2015 and became captain of his country in 2018.
New Balance Dry technology is furnished to the new kit. Created with NB DRY technology for the most comfortable fit, the shirt ensures a dry feeling from the opening buzzer to the end one. The special textile can efficiently wick the sweat away from the skin for fast drying. At the same time, a dry surface will decrease the friction between the skin and textile so that to avoid bruise effectively. Adhesion is an annoying issue for all players, which is also solved by the fast-dry cloth. An appropriate condition of temperature and humidity will enable the muscles working with a nice function, enhancing the players’ competitiveness in running, shooting and striving. Every kit manufacturers will try their best to research and develop the new technology and fabric to help to optimize the body condition of the footballers in motion.